Blog
B² Interactive writes about web design, SEO, local search optimization, and other digital marketing topics. To get the latest news on creating and maintaining an effective online presence for your business, follow our blog!
A More Targeted Approach to Keyword Research in Content Marketing
Too many digital marketers assume that simply writing good content will bring site visitors to them. While that may be the case for established websites with strong domains and social media followings, smaller websites with little to no authority can’t compete on good content alone. Especially not in search engine results.
Boost Your WordPress Website’s Performance
Performance of your site is crucial to your business’ bottom line, and it affects every key metric you care about online: search engine rank, bounce rate, page views, time on site, conversions, and revenue.
Lights, Camera, Strategy: A Hurrdat Films Spotlight
When B² Interactive and I were in talks in the summer of 2015 to acquire my production company, Digital Hero Films, what intrigued me the most was the film and video work we were putting into the hands of digital marketers and watching how they used the creative work we produced in a tangible way.
Google Splits Off Mobile Index: What Does This Mean?
It’s been just over a year since Google launched their Accelerated Mobile Pages (or AMP) project and released the mobile-friendly algorithm, both of which were aimed at creating a better mobile web. Now, Google is taking yet another step forward toward developing a mobile-first internet by finally splitting the desktop and mobile search index.
How to Set Up & Verify Your Bing Business Listing
Listing management goes far beyond setting up your Google My Business listing. After Google, Bing is the next listing you should take control of so we have created a guide on how to add and verify your business in Bing Places for Business. If you haven’t setup your Google My Business listing yet, back up and start here!
Should You Switch to a New gTLD?
If you’ve recently heard about new generic top-level domains (gTLDs), you’ve probably wondered: “Should we switch?” Switching to a different gTLD besides .COM, .ORG, or .NET can give you a huge boost in online traffic. But a simple yes or no answer won’t suffice.
The What, Why, When, & How of Google Featured Snippets
With the ever-increasing competition in the SERPs—Ads, Local Packs, images, video, and fewer organic places—it’s become even more important to maximize every opportunity to get a foothold in the SERPs.
Is Framework or CMS Better for Web Development?
When you’re planning a web development project, one of the first decisions you must make is which tools you’ll use to complete the task. Maybe you’re an experienced developer and want to create a custom application. Or maybe you’ll choose from one of the many frameworks, content management systems, and other tools available. Which solution is best for you is dependent upon the situation.
Shopify for WordPress Makes E-Commerce Easy
There are several ways to develop an e-commerce store for your WordPress website. Shopify’s new WordPress plugin is a great solution for integrating e-commerce on your website.
WordPress Categories and Tags: How to Use Them for Blogging
One of the most common questions we get from WordPress site owners and bloggers looking to optimize their websites is “What are categories and tags, and how do I use them on my blog?”
How to Set Up Google My Business
Need to get your business set up on Google My Business? Follow these quick and easy steps.
Why You Need to Claim Your Business Listing on Google My Business
Google My Business is an essential component of a local search optimization strategy. Its local listings are cost-effective, less competitive, and get better search engine placement.
Need a Custom Website?
With our web design services, we can build a website from scratch, update an outdated design, or build the custom functionality you need to accomplish your online marketing goals.
Need an SEO Audit?
If you have a website that's struggling in search engine results, our search engine optimization (SEO) services can identify opportunities for improvement and address issues that are hurting your online efforts.
Let's Work Together
Want to chat about how we can help your business or organization online? We love to talk about web design, SEO, and local search. Drop us a note, and we’ll find a time convenient for you to hop on the phone or get together.