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      How to Hit a Content Marketing Home Run

      How to Hit a Content Marketing Home Run

      Build it, and hope that they come. This is what most “content marketing” plans consist of. Creating and publishing. A small majority of the Internet can get away with this. The ESPNs or Buzzfeeds of the world. But for the vast majority of sites, that...
      Why You Need Plain Text Emails

      Why You Need Plain Text Emails

      Plain text emails, while not the most appealing to send, are designed in such a way to give your business an escape route when an HTML email marketing campaign goes wrong. No company wants to resort to a last-ditch effort to make sure their emails are viewable, but in...

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