B² Interactive writes about web design, SEO, local search optimization, and other digital marketing topics. To get the latest news on creating and maintaining an effective online presence for your business, follow our blog!
Over the past few years, headless and decoupled architectures for content management system (CMS) websites have rapidly grown in popularity. A decoupled CMS separates the website’s back-end (i.e., database and server side programming language) from the front-end...
We’ve been working on a huge project for the last few months, and we’re finally able to share it with you! We’d like to announce the release of our latest full-length documentary, 50 Summers.
Over the past five years, our local search optimization work has evolved. What started as simple citation management is now a comprehensive local SEO strategy that includes data standardization, business information management in data aggregators and industry-relevant...
On Friday, May 25, 2018, the new European General Data Protection Regulation (or GDPR) will come into effect. These new data protection regulations are vast, and even though this is European Union legislation, it has far reaching consequences for all of us.
SEO is constantly changing and to say that what you're doing today will work six months from now, isn't a sure thing. That's why it's important to know where to look for good information. Good SEO requires knowing what's going on within the industry and adapting along...
A mobile-friendly website is a must, and I’m not just saying that because I design responsive websites. If Google’s index split or your own smartphone habits aren’t enough to persuade you, perhaps the who, what, and how of mobile usage by the numbers will.
If you’re just starting out with paid social advertising, this step-by-step guide to Facebook Ads will help you create an ad, target a specific audience, and be seen by potential customers and fans!
According to the most recent local consumer review survey by BrightLocal, 91% of people regularly or occasionally read online reviews when searching for a local business. For businesses that haven’t yet bought into review marketing, you could be missing out.
It’s important to be on top of your local search strategy. But where to start? Our local search serenity prayer can help you focus your local SEO strategy for better ranking and optimization in 2017.
On Super Bowl Sunday, 84 Lumber learned the hard way what happens if your website isn’t prepared for a sudden spike in web traffic.
If you’ve been taking heed of Google’s gentle nudges toward mobile optimization, then this change shouldn’t have a major effect on your site’s rankings. However, many sites still aren’t mobile-friendly and could be at risk of losing out on rankings when Google flips the switch.
Near the end of a recent website project, I ran into an interesting problem. The client wanted to switch the main color of the site to black. And while the magic of CSS makes that request straightforward, there was a rub. I had used color overlays on top of all of the pages’ image headers.
Need a Custom Website?
With our web design services, we can build a website from scratch, update an outdated design, or build the custom functionality you need to accomplish your online marketing goals.
Need an SEO Audit?
If you have a website that's struggling in search engine results, our search engine optimization (SEO) services can identify opportunities for improvement and address issues that are hurting your online efforts.
Let's Work Together
Want to chat about how we can help your business or organization online? We love to talk about web design, SEO, and local search. Drop us a note, and we’ll find a time convenient for you to hop on the phone or get together.