B² Interactive writes about web design, SEO, local search optimization, and other digital marketing topics. To get the latest news on creating and maintaining an effective online presence for your business, follow our blog!
On Friday, May 25, 2018, the new European General Data Protection Regulation (or GDPR) will come into effect. These new data protection regulations are vast, and even though this is European Union legislation, it has far reaching consequences for all of us.
SEO is constantly changing and to say that what you're doing today will work six months from now, isn't a sure thing. That's why it's important to know where to look for good information. Good SEO requires knowing what's going on within the industry and adapting along...
A mobile-friendly website is a must, and I’m not just saying that because I design responsive websites. If Google’s index split or your own smartphone habits aren’t enough to persuade you, perhaps the who, what, and how of mobile usage by the numbers will.
If you’re just starting out with paid social advertising, this step-by-step guide to Facebook Ads will help you create an ad, target a specific audience, and be seen by potential customers and fans!
According to the most recent local consumer review survey by BrightLocal, 91% of people regularly or occasionally read online reviews when searching for a local business. For businesses that haven’t yet bought into review marketing, you could be missing out.
It’s important to be on top of your local search strategy. But where to start? Our local search serenity prayer can help you focus your local SEO strategy for better ranking and optimization in 2017.
It’s time to start putting all of that great content you’ve created online. There’s just one mental hurdle you can’t get over—it doesn’t look as good online as it does in your printed materials.
On Super Bowl Sunday, 84 Lumber learned the hard way what happens if your website isn’t prepared for a sudden spike in web traffic.
In this post, we’ll cover some of the content and SEO strategies we recommend for 2017 because we feel they’ll provide the best results not only this year, but going forward as well.
If you’ve been taking heed of Google’s gentle nudges toward mobile optimization, then this change shouldn’t have a major effect on your site’s rankings. However, many sites still aren’t mobile-friendly and could be at risk of losing out on rankings when Google flips the switch.
Near the end of a recent website project, I ran into an interesting problem. The client wanted to switch the main color of the site to black. And while the magic of CSS makes that request straightforward, there was a rub. I had used color overlays on top of all of the pages’ image headers.
With the official holiday shopping season off to a strong start, this year’s data reveals that shoppers turned heavily to mobile to take them from their “door-to-store.”
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