Digital Marketing Services

Digital Marketing in Omaha

Digital Marketing services by B² Interactive in Omaha, NE are designed to get your website found by the visitors you are looking for more often.  Our proven techniques for internet marketing of your business, brand or organization will help your website show up on Google, Yahoo, Bing and scores of other search engines in higher positions. We work to target the keywords and keyword phrases visitors use most often to find your business and others like it.  There are no mysteries to what we do.  We simply use the best practices for search engine marketing and never take shortcuts that can end up hurting your website in the end.

B² Interactive offers quality SEO services to Omaha business, organizations, website owners and operators.  Founded in 2012 by Bill Hipsher and Brandon Taylor, the B² Interactive SEO team has more than 50 years of combined SEO experience that can help you move your website up in the rankings.  Omaha SEO services offered by B² Interactive will help your website be found more often by visitors you want to visit your site.

Companies offering Search Engine Marketing services in Omaha are rarely specialized in SEO and the experience of the B² Interactive SEO team is second to none.  Our company has managed SEO campaigns for clients on a local level, regional level and nationwide.  B² Interactive’s experience with several national campaigns over the past decade has opened the doors to invaluable SEO knowledge, experience and tools.  The application of these enterprise level SEO practices on a local level in Omaha have proven to have outstanding results for our clients.

Our Internet Marketing services are all encompassed in our comprehensive search engine marketing (SEM) plan or our clients can choose any of the following, individual internet marketing services:

  1. Search Engine Optimization (SEO)
    1. On-Site SEO – we fix your website and make it search engine friendly then we keep it that way
    2. Off-Site SEO – we work hard to get others to sing the praises of your site on their websites with discussions about your brand and maybe even links to your website.
  2. Local Listing Management – we keep all your information current and in premium placement on hundreds of search engines, local directories and industry specific directories.
  3. Paid Search Engine Advertising (PPC) – we build and manage a campaign to bring you the right visitors – those who really want to visit your site and will provide the highest return on your paid search advertising investment.
  4. Social Media Marketing (SMM) or (SMO) – build a brand, promote your website, interact with clients and find new clients using social media marketing.  This is a must for all businesses today.  Whether you are active or not you simply must have an online presence.
    1. Build Social Presence – create a unique and beautiful social media presence for you then you take it from there.
    2. Manage Social Media – we keep your social contacts engaged and informed.
  5. Content Marketing – we help you build the content necessary to attract visitors that is unique and consistent.
  6. Multimedia Marketing – whether it be pictures, videos, audio, webinars or infographics multimedia marketing can be a cool way to get your company out there, attract new customers and stay engaged with current customers.
  7. E-mail Marketing – want to communicate with your current or potential customers directly in their inbox?  We help you develop and deploy an effective e-mail marketing campaign.

Which Social Media Platforms Should Your Business Use?

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Which Social Media Platforms Should Your Business Use?

By Logan Livers, B² Interactive Social media can be an extremely effective tool for business. But with all of the different social networks available, how do you know which one is the best for promoting your website and establishing your reputation within your industry? Here’s a list of some of the top social networks and what they excel in (Note: There are several social media networks, but these are the largest and most popular for businesses). Facebook With over 1.3 billion users, Facebook is the undeniable social media juggernaut. It’s...

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Optimizing for Your Local Market

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Optimizing for Your Local Market

By Bill Hipsher, Co-Founder, B² Interactive Smart businesses don’t pay for advertising spots in markets where they don’t offer products or services, nor do they optimize their websites for markets other than their own. All of your content and techniques used to improve visibility in search engine results should be centered on the markets where your business is actually concerned. For some businesses, this means optimizing for a single market. For others, it could be multiple locations, as was discussed in a recent post by Search Engine...

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Using PPC Advertising to Kick Off Sales

Posted by on 11:38 am in Omaha Paid Search Engine Advertising | Comments Off

Using PPC Advertising to Kick Off Sales

By Bill Hipsher, Co-Founder, B² Interactive At the change of every season (or business quarter), businesses should reflect and make changes to their current strategies. Never is this more important than with marketing. Nothing stays the same in marketing, especially when it comes to strategies and techniques associated with making web conversions. It’s an industry where we’re constantly learning new things to help us improve our online presences and reach the goals we’ve outlined. But when the latest strategies only pertain...

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How Strong Content Furthers SEO Efforts

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How Strong Content Furthers SEO Efforts

By Aaron Mackel, B² Interactive What is strong content? Is it quality over quantity? Is it content that’s focused around the Five Ws? Does it hook readers with a smart headline? Does it utilize graphics to emphasize points and break up text? To be honest, it’s all of these things. Your website’s content isn’t of high quality unless it’s focused, useful, and able to draw in site visitors. “Why does it matter if my content does all of these things?” you might be wondering. Well, content helps improve...

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3 Ways to Use Twitter Beyond Business Promotion

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3 Ways to Use Twitter Beyond Business Promotion

By Logan Livers, B² Interactive Twitter is a great social media marketing channel for pushing original content. But there are more uses for it than simply promoting your business and your website. Keep Up with Current News and Events With social media, it’s good to occasionally step back and listen (or, in this case, read). When you’re constantly promoting your business on fast-moving social media platforms like Twitter, you miss out on news and events, as well as valuable conversations within your industry, which isn’t...

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Google vs. Bing: Money Matters in this Battle

Posted by on 3:35 pm in Omaha Search Engine Marketing Services | Comments Off

Google vs. Bing: Money Matters in this Battle

By Jessa Diebel, B² Interactive As an online advertiser, it’s easy to become comfortable and even stagnant with your cost-per-click strategy, especially when it comes to where you’re spending your money. In one corner, you have Google, the search engine giant that aids over 67% of the U.S. population in search queries. In the other corner, you have Bing, the underdog that nearly 29% of the population uses. The thing is, Bing isn’t so much of an underdog anymore. Both search engines have positives and negatives. But which one should your...

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LinkedIn Update Removes Products & Services Tab

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LinkedIn Update Removes Products & Services Tab

By Jessa Diebel, B² Interactive Companies on LinkedIn can expect a big change on April 14th. The professional networking site has decided to remove the Product & Services pages in order to pushing more companies to use their Showcase Pages. According to LinkedIn, Showcase Pages are “extensions of your Company Page, designed for spotlighting a brand, business unit, or initiative.” Essentially, companies can create a Showcase Page for an aspect of their business that can be targeted at specific audiences like a small marketing campaign....

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3 Ways to Avoid Hiring the Wrong SEO Firm

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3 Ways to Avoid Hiring the Wrong SEO Firm

By Bill Hipsher, Co-Founder, B² Interactive It’s a big issue for every business—how do you find the right search engine optimization (SEO) firm to handle improving your online presence when you aren’t all that familiar with the things that need to be done? Answering this question is always a challenge. Unfortunately, making the wrong decision when choosing an SEO firm can be costly, which Google’s Matt Cutts covers in a recent video. If a business chooses an SEO firm that uses low-quality tactics like link spam, the business, not the firm, is...

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Are Your Local Listings Hurting Your Business?

Posted by on 1:39 pm in Omaha Local Listing Management | Comments Off

Are Your Local Listings Hurting Your Business?

By Colin Ball, B² Interactive Local listings allow local customers to find your physical location and learn how to contact you. But there are a number of problems that can arise when you let these listings get stale, and none of them are good for your company’s perception. When it comes to out-of-date listings, you put your business at risk for more than just not being found online. You’re also losing the trust of both current and potential customers. After a survey conducted by local data and marketing platform provider Placeable was...

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Content Quality Always Beats Content Quantity

Posted by on 11:59 am in Content Marketing, Omaha SEO Services | Comments Off

Content Quality Always Beats Content Quantity

By Bailey Hemphill, B² Interactive If you’ve been laboring under the assumption that you need to create content every day to improve your web traffic and search engine optimization (SEO), we need to have a talk. Quantity does not equal quality, my friends. Yes, creating new content regularly can help your website reach more people, promote your business, and improve your search engine rank. But it can’t do any of those things if you’re creating it poorly and for the wrong reasons (like trying to “go viral”). The Quantity/Quality...

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