The digital marketing landscape is always changing—and as technology advances, new opportunities and challenges arise. At B² Interactive, we believe that digital marketing relies on quality work and innovative strategy. Each of the services in our digital marketing lineup are designed to put your business on the map in the places where your audience will see them.
Through services like search engine marketing, content marketing, and mobile marketing, our goal is to make sure that your business is highly visible and clearly communicates the solutions that your business offers. Continue below to learn more about the Omaha digital marketing services that B² Interactive offers.
No matter what, visibility is key for any business. Today, one of the most valuable places to have heightened visibility is online. Being on the most relevant and highly visited websites, sharing compelling content, having a strong search engine presence, and building a social following are all things that businesses today should strive for because these are the things that your audience has come to expect.
At B² Interactive, we don’t view digital marketing as a formula that can be followed for any client in any industry. Unique content, strong branding/messaging, and a strategy that connects with your target market are not things that come from a formula—they’re things to be customized to your needs.
Yes, we do know and use the digital marketing best practices to help our clients get found online, but what we do goes beyond just this. To be truly successful online, the technical best practices aren’t enough anymore. Our goal at B² Interactive will always be to create compelling digital marketing campaigns that not only put you in front of the appropriate audience, but help turn that heightened visibility into more customers, too.
Below are the digital marketing services we offer:
Search Engine Marketing (SEM)
- On-Site SEO: We fix your website and make it search engine friendly then we keep it that way.
- Off-Site SEO: We work hard to get others to sing the praises of your site on their websites with discussions about your brand and maybe even links to your website.
- Local Listing Management: We keep all your information current and in premium placement on hundreds of search engines, local directories and industry specific directories.
- Paid Search Engine Advertising (PPC): We build and manage a campaign to bring you the right visitors – those who really want to visit your site and will provide the highest return on your paid search advertising investment.
- E-mail Marketing: Do you want to communicate with your current or potential customers directly in their inbox? We help you develop and deploy an effective e-mail marketing campaign.
- Content Creation: We create relevant blog posts and other content pieces to help your business connect with customers and climb in the search rankings.
Social Media Marketing (SMM) or (SMO)
- Build Social Presence: We build a brand, promote your website, interact with clients and find new clients using social media marketing.
- Manage Social Media: We keep your social contacts engaged and informed.
- Multimedia Marketing: Whether it be pictures, videos, audio, webinars or infographics multimedia marketing can be a cool way to get your company out there, attract new customers and stay engaged with current customers.
By Colin Ball, B² Interactive All it takes to produce content for your business is a little bit of free time, an idea, and the willingness to create, right? In a sense, yes. But there’s more to it than that. Content creation and marketing isn’t just drafting a blog post, adding an image, and publishing it on your business’s website. It requires thinking about why you’re creating content in the first place and, more importantly, who you’re trying to reach. Writing with a target audience in mind is important when...
By Logan Livers, B² Interactive Social media can be an extremely effective tool for business. But with all of the different social networks available, how do you know which one is the best for promoting your website and establishing your reputation within your industry? Here’s a list of some of the top social networks and what they excel in (Note: There are several social media networks, but these are the largest and most popular for businesses). Facebook With over 1.3 billion users, Facebook is the undeniable social media juggernaut. It’s...
By Bill Hipsher, Co-Founder, B² Interactive Smart businesses don’t pay for advertising spots in markets where they don’t offer products or services, nor do they optimize their websites for markets other than their own. All of your content and techniques used to improve visibility in search engine results should be centered on the markets where your business is actually concerned. For some businesses, this means optimizing for a single market. For others, it could be multiple locations, as was discussed in a recent post by Search Engine...
By Bill Hipsher, Co-Founder, B² Interactive At the change of every season (or business quarter), businesses should reflect and make changes to their current strategies. Never is this more important than with marketing. Nothing stays the same in marketing, especially when it comes to strategies and techniques associated with making web conversions. It’s an industry where we’re constantly learning new things to help us improve our online presences and reach the goals we’ve outlined. But when the latest strategies only pertain...
By Aaron Mackel, B² Interactive What is strong content? Is it quality over quantity? Is it content that’s focused around the Five Ws? Does it hook readers with a smart headline? Does it utilize graphics to emphasize points and break up text? To be honest, it’s all of these things. Your website’s content isn’t of high quality unless it’s focused, useful, and able to draw in site visitors. “Why does it matter if my content does all of these things?” you might be wondering. Well, content helps improve...
By Logan Livers, B² Interactive Twitter is a great social media marketing channel for pushing original content. But there are more uses for it than simply promoting your business and your website. Keep Up with Current News and Events With social media, it’s good to occasionally step back and listen (or, in this case, read). When you’re constantly promoting your business on fast-moving social media platforms like Twitter, you miss out on news and events, as well as valuable conversations within your industry, which isn’t...
By Jessa Diebel, B² Interactive As an online advertiser, it’s easy to become comfortable and even stagnant with your cost-per-click strategy, especially when it comes to where you’re spending your money. In one corner, you have Google, the search engine giant that aids over 67% of the U.S. population in search queries. In the other corner, you have Bing, the underdog that nearly 29% of the population uses. The thing is, Bing isn’t so much of an underdog anymore. Both search engines have positives and negatives. But which one should your...
By Jessa Diebel, B² Interactive Companies on LinkedIn can expect a big change on April 14th. The professional networking site has decided to remove the Product & Services pages in order to pushing more companies to use their Showcase Pages. According to LinkedIn, Showcase Pages are “extensions of your Company Page, designed for spotlighting a brand, business unit, or initiative.” Essentially, companies can create a Showcase Page for an aspect of their business that can be targeted at specific audiences like a small marketing campaign....
By Bill Hipsher, Co-Founder, B² Interactive It’s a big issue for every business—how do you find the right search engine optimization (SEO) firm to handle improving your online presence when you aren’t all that familiar with the things that need to be done? Answering this question is always a challenge. Unfortunately, making the wrong decision when choosing an SEO firm can be costly, which Google’s Matt Cutts covers in a recent video. If a business chooses an SEO firm that uses low-quality tactics like link spam, the business, not the firm, is...
By Colin Ball, B² Interactive Local listings allow local customers to find your physical location and learn how to contact you. But there are a number of problems that can arise when you let these listings get stale, and none of them are good for your company’s perception. When it comes to out-of-date listings, you put your business at risk for more than just not being found online. You’re also losing the trust of both current and potential customers. After a survey conducted by local data and marketing platform provider Placeable was...