Bailey Hemphill

Bailey Hemphill
Google Passage Ranking: What Is It & Does It Matter for SEO?

Google Passage Ranking: What Is It & Does It Matter for SEO?

In late 2020, Google announced an algorithm ranking update called Google Passage Ranking. As frequently happens with announcements from Google, digital marketers instantly began discussing ways they could use the change for search engine rank gain. But does Google...

Introducing BERT, Google’s Language Algorithm Update

Introducing BERT, Google’s Language Algorithm Update

A few times each year, Google makes updates to its search algorithm. Major updates like Panda and Penguin change everything we know—or think we know—about search engine optimization and the way our content ranks in search engine results pages (SERPs). Other updates,...

Do Spelling and Grammar Affect SEO?

Do Spelling and Grammar Affect SEO?

When it comes to creating and marketing content for your business, proper spelling and grammar are just as critical as topic brainstorming, audience analysis, and scheduling posts. But do spelling and grammar play a part in SEO?